I’ve worked with a few clients that have a well established social media presence with Facebook who would ask, “Why do I need my own website? We already communicate and engage with our audience with Facebook.”
My counter, more often than not, is that you don’t control Facebook and are beholden to their whims when it comes to the experience of interacting with your business. If they want to change the way your page looks or works, they will do so for their benefit, not yours. Now, most times these changes are aligned as Facebook wants people to use their service, but recently there’s been some concern over how Facebook is handling the reach of pages.
From an article on PetaPixel regarding the decline in reach with Facebook pages:
“Back in December, the company acknowledged that the reach per post — in other words, how many of your followers see your post in their News Feeds — has declined. Various studies have confirmed this, one showing a drop in reach from 12% of all followers to 6% over the course of 4 months. And, another blog is reporting that reach will decline to just 1% of your total followers eventually.”
While you might have an active and growing population of ‘likes’, it doesn’t mean that you are actually reaching all of those fans. Do you know what you could do to ensure all of your content is reaching your audience?
Start your own website. 🙂
We just had our annual WordCamp here in St. Louis in March, but wanted to share with you a few upcoming WordCamps in nearby cities. These are great opportunities to learn more about WordPress, meet new people, and become more engaged in a great community (yeah, we’re a little biased).
This is just a short list, to see all upcoming WordCamps from around the county – and the world – visit WordCamp.org. Are you going to an upcoming WordCamp? Please let us know and we’d love to have you write about your experiences here on stlwp.org!
Everyone loves a good list of tips. These are a few of my favorite, but feel free to sound off in the comments with your own.
1. Access the Admin with /admin – You don’t have to navigate to yoursite.com/wp-admin to login. You can just point to your site.com/admin or my favorite and especially easy to remember your site.com/login
2. Command + K – What sounds like a funky European DJ is actually a recent update to the Visual Editor. When you want to add a link while writing, highlight your text and hit command + K to bring up the insert/edit link dialog box. Windows folks can use ctrl +K.
3. Turn off Comments for Pages – Nothing looks weirder than having a relatively static page (like the About or Contact pages) with random and ancient comments. Turn off comments for these sort of pages and funnel that dialog to posts, email, contact forms, or social media.
If you use WordPress Multisite and have it setup to use subdomains, you may want to want to have a look at this article before updating to WordPress 3.9: http://www.webhostinghero.com/wp-multisite-stuck-in-redirect-loop/
It talks about how to fix the infinite redirect loop some users experienced after updating their instance of WordPress to 3.9.