I’ve worked with a few clients that have a well established social media presence with Facebook who would ask, “Why do I need my own website? We already communicate and engage with our audience with Facebook.”
My counter, more often than not, is that you don’t control Facebook and are beholden to their whims when it comes to the experience of interacting with your business. If they want to change the way your page looks or works, they will do so for their benefit, not yours. Now, most times these changes are aligned as Facebook wants people to use their service, but recently there’s been some concern over how Facebook is handling the reach of pages.
From an article on PetaPixel regarding the decline in reach with Facebook pages:
“Back in December, the company acknowledged that the reach per post — in other words, how many of your followers see your post in their News Feeds — has declined. Various studies have confirmed this, one showing a drop in reach from 12% of all followers to 6% over the course of 4 months. And, another blog is reporting that reach will decline to just 1% of your total followers eventually.”
While you might have an active and growing population of ‘likes’, it doesn’t mean that you are actually reaching all of those fans. Do you know what you could do to ensure all of your content is reaching your audience?
Start your own website. 🙂